FleetWP Docs
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White-label

Rebrand the FleetWP Connector inside your clients' wp-admin so maintenance looks like your own service.

White-label lets agencies present the connector as their own plugin inside a client's WordPress admin. It's a paid feature and is enabled per site, while the brand itself is configured once for your whole workspace.

Configure your brand

On the fleet Settings page, fill in your white-label brand — the plugin name, description, author, and so on. This is stored once for the workspace.

Enable it per site

Turn on the white-label toggle for each site that should use it (on the site's Settings page). Enabling the toggle tells FleetWP to include the brand in that site's heartbeat response; the connector applies it within one heartbeat cycle, and reverts cleanly when you disable it or disconnect.

What changes in wp-admin

The connector rewrites its display only — the real plugin header and slug are left untouched, so WordPress.org updates keep working. Depending on your config it can:

  • Rename the plugin row on the Plugins list.
  • Rebrand the admin menu item and the connect screen.
  • Optionally hide the Plugins row and menu entirely (the page stays reachable at admin.php?page=fleetwp).

Precedence

If a site defines white-label constants in wp-config.php, those win over the dashboard-pushed brand, which in turn wins over the default. This lets a developer pin branding on a specific install. See White-label constants for the constant names.

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